Tài Tài is proud to participate in the 2026 Taiwan New Year Market Fair, Taiwan’s premier Lunar New Year event, held from January 23 to 26, 2026, at TWTC Hall 1, Taipei.
Under the theme “Stories Behind Every Gift, Emotions in Every Offering”, the fair brings together premium international products and focuses on seven major themed areas: International Delicacies, Master Chef’s Feast (including Lunar New Year cuisine, sauces, and pre-order banquet sets), Reunion (ready-to-eat cooking ingredients), Festive Sweets & Tea (creative desserts and beverages), Gifting Traditions (holiday gift baskets), Health & Leisure (wellness and lifestyle products), and Traditional Festive Street (classic Lunar New Year market items).
According to 2025 statistics, the fair attracted over 358,163 visitors, underscoring its strong appeal as a top shopping and cultural experience destination for Lunar New Year. It offers significant B2B and B2C business opportunities, direct consumer engagement, and enhanced brand visibility through multi-channel marketing.
Tài Tài is honored to showcase its signature Vietnamese-flavored products, including coconut-coated peanuts, chili garlic peanuts, and multi-flavored green peas, presented in eye-catching zipper packaging that highlights authentic Vietnamese heritage. This participation allows Tài Tài to introduce Vietnamese flavors to the international market while gaining insights into emerging trends to further elevate our products.
