Brand story

From a Family House to a 6000m2 Factory in 2024: Our Journey

Originally established as a long-standing peanut processing and manufacturing brand with over 48 years of industry expertise. From humble family business beginnings, we have steadily built our enterprise, developing comprehensive infrastructure and manufacturing facilities – all founded upon the value of our peanuts and the products we create.

Whether in our small Chinese-Vietnamese immigrants family home in 1975 or as Tai Tai Production and Trading Joint Stock Company in 2024, we continue to preserve and convey traditional values and authentic flavors through our extraordinary little peanuts.

Inspiration From The “Small-But-Extraordinary” Little Peanuts

Peanuts have long been woven into the fabric of Vietnamese cultural life, from being a familiar ingredient in family meals to a cherished childhood snack for generations. In our increasingly modernized and industrialized society, the value of peanuts has gradually faded into obscurity – this very challenge drives Tai Tai to continuously improve quality and innovate through modern processing technologies and contemporary flavors, ensuring that this beloved snack, deeply connected to Vietnamese childhood memories, remains relevant and unforgotten.

50 Years of Journey with One Love for Vietnamese Agricultural Products

From the early days through the post-liberation period, throughout the nation’s construction and development until now, simple agricultural products have nourished both the Vietnamese people and Tai Tai’s family in particular. Throughout our 50-year journey of development alongside Vietnamese agriculture, we have maintained a profound love and heartfelt respect – infusing this passion into every product we create, with the aspiration to elevate Vietnamese agricultural products to reach new heights, expand horizons, and achieve global recognition.

Vision

To become a leading brand in the sustainable production and distribution of food. We aim to elevate and connect the value of Vietnamese agricultural products with modern lifestyles and extend our reach to the global market.

Mission

We provide consumers with high-quality agricultural products that have transparent origins and ensure food safety. We innovate traditional agricultural products using contemporary technologies and flavors, offering diversity of products to consumers.

Core Values

Tai Tai’s products are created with a commitment of quality, built with love, trust, determination, and passion from our team. We prioritize honesty and commitment to our customers, our love for our products, responsibility towards consumers, and a culture of love and gratitude as the guiding principles for our operations.